After a lifetime in accounting, Vathani Ariyam built SAT Business Academy to share what she's learned: 155+ ebooks, 46+ online courses, plus one-to-one coaching for aspiring entrepreneurs, students, parents and full-time workers chasing a side hustle.
I worked most of my life in the accounting sector, and at the same time, I wanted to do business on a part-time basis. Eventually I became an affiliate marketer and started my own accounting company. After so long looking at figures, I wanted to change my career.
So I set up two websites — one for affiliate products from Amazon, and one for accounting. People say to focus on one project until you succeed, but I couldn’t help myself. I started writing eBooks and books, and that ended up creating online courses.
Today I’ve created 155 eBooks and more than 32 online courses. I also run a parenting advice forum where parents share knowledge with each other. I’m pleased to say I love what I do — I work almost seven days a week, long hours, trying to achieve what I love. Writing helps me share my knowledge with others.
Profitable on paper, panicked on payday. Vathani breaks down the five most common reasons growing businesses run dry — and the simple monthly habits that catch the trouble before it becomes a crisis.
Earnings go up, savings stay flat — sound familiar? Three quiet habits that hold the line without making life feel small.
The cost-free start-up isn't a myth — but it does require trading something other than cash. Here's the honest exchange rate.
You can't sell what you don't believe in — and the first product is always you. A short reflection on the unbelief that holds founders back.
Read the tip →
Every entrepreneur Vathani has coached has a failure story. The ones who keep going share one specific mental habit. Learn it here.
Read the tip →Vathani has the rare ability to make a balance sheet feel like a conversation, not a confrontation. Two evenings with the bookkeeping course saved my agency from a tax mess I'd avoided for three years.
I've taken accounting modules at two universities. Vathani's 4-hour course taught me more than either of them. The workbook alone is worth the price.
Every founder I mentor now gets a copy of Bookkeeping Essentials. It's the most generous, most readable accounting book I've ever bought — and I've bought a lot of them.