Business advice & writing since 2015

Notes from thirty-five years
in business.

Short, honest essays on running a business, surviving early years, raising prices, hiring people, and protecting your peace of mind. Written by Vathani Ariyam, updated weekly.

Editor's pick
Business Advice · 14 May 2026

Why I built SAT Business Academy — and what I want it to be.

The longer essay this month: my path from full-time accounting into teaching, the mistakes I made along the way, and what I'm trying to leave behind for the founders coming up after me.

Vathani Ariyam Founder · 35+ years
8 min read
Read the article
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Business advice & tips
Business advice & tips · 12 May 2021

Do accountability, perseverance bring success?

Accountability – Money, Time, and consistent hard work If you are an entrepreneur, you need to be accountable for several things in a business, such as improving your…

Vathani Ariyam 4 min
Business advice & tips
Business advice & tips · 12 May 2021

How do I develop my business model?

How do I develop my business model? A business model is one of how to create, deliver and capture your customers. I have my business model, and when…

Vathani Ariyam 4 min
Business advice & tips
Business advice & tips · 05 May 2021

How to pass on your expertise to help others?

How to pass on your expertise to help others? Pass on your expertise – make sure people know what you know because it is excellent for your business.…

Vathani Ariyam 4 min