Business advice & writing since 2015

Notes from thirty-five years
in business.

Short, honest essays on running a business, surviving early years, raising prices, hiring people, and protecting your peace of mind. Written by Vathani Ariyam, updated weekly.

Why I built SAT Business Academy — and what I want it to be.

The longer essay this month: my path from full-time accounting into teaching, the mistakes I made along the way, and what I'm trying to leave behind for the founders coming up after me.

Vathani Ariyam Founder · 35+ years

8 min read

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Market Research

Market Research · 02 Jan 2025

What are the pre-launch marketing strategies?

What are the pre-launch marketing strategies?How to pre-sell your work?Wouldn’t it be great if people bought your product before it existed? What motivates you to do more complex…

Vathani Ariyam 4 min

Market Research

Market Research · 08 Dec 2024

Market Research Sessions

*HiI am Vathani Ariyam, a freelance accountant, financial advisor, eBooks and books writer, online course creator, and business accounting coach. Lately, I have become passionate about coaching online…

Vathani Ariyam 4 min