How to pre-sell your work?
Wouldn’t it be great if people bought your product before it existed? What motivates you to do more complex work than ever to get the best from you?
What is pre-selling, and how does it work?
Pre-selling helps you to know whether your product or service will sell. Learning about your product’s marketability can help you save time and money later. Pre-selling is an ethical shortcut to saving time and energy.
Why do you want to pre-sell your work?
You spend a long time, maybe months, to create a product or service, but you need to know whether anyone will buy that. Making products without confirmation might take years to overcome the energy you wasted over the years. Time is money, so business owners and marketers must care how they spend their time. Many entrepreneurs waste hours every week because they focus on the wrong things. I am an entrepreneur creating many digital products. I never pre-sold anything because I do not feel comfortable with that idea. Many entrepreneurs fail in that way by not confirming that their product has a market. We must realize that sending some questions about the product to the email list is easy.
What can people do with no email list?
By conversing with people, you know, and producing a worksheet to show the people, your idea is to lower the risk of not finding whether you will have customers buy your product. Pre-selling confirms genuine market interest in your product, reducing the risk as an entrepreneur.
Checking the right time to do it becomes an essential thing.
The validation process helps you understand the product’s benefits from your customer’s point of view. I created online courses but have yet to pre-sell any of my classes, but now I understand that if I want to pre-sell my practice, I must prepare a descriptive outline of everything I will teach in that course.
The benefits of pre-selling the product
- You do not have to create the effect.
- Saving a lot of time
- You get an opportunity to test your ideas.
Analyze the few things you must consider before launching your new product.
Meet users’ needs.
First, research whether your product meets your audience’s needs. It is helpful to have a survey asking questions to make your product give your customers some practical solutions.
What is your product worth?
Will it have a monetary value or help people’s day-to-day living? To justify your customers buying your product will depend on your promotion strategy.
Know your competition
How do you make your product different from that of your competitors? Why should the customers buy your product instead of your competitor’s product?
Analyze the answers to these questions and ensure your product has better qualities than your competitors.
What are some methods to progress in your pre-launch?
Create a landing page for your product.
The sales page has to have the following.
- Call interest to a group of people who will have an interest in your product.
- Ask a question: you’ll want to ask a question that rings with the problem your audience has in it.
- List the benefits.
- Remind People This is Just a Pre-Sale. You’ll want to remind your audience that this is just a pre-sale and has yet to create the product.
- A brief overview of the course
- Call to action
- Bonus
You can publish on your website with a PayPal button there.
Advertise your pre-launch as much as possible, depending on your budget, in many ways.
You can keep informed about your product to some people you know; it might help you if they start to talk about it.
Pre-launch marketing strategies help you launch a new product or service. Trying any system gives you an intelligent launch and helps spread the word.
First, the best marketing strategy is to build an email list to send your emails regularly and keep updating them about your new products. To create a plan, start with offering lead magnets.
It can be an eBook, online course, cheat sheet, pdf, or a Q&A that makes the people interested in learning what is there, so they will sign up to get that from you. That means you can add them to their list. Then you can email them whenever you want to inform them about your new launches.
You must have friends and colleagues connect with you on social media. Currently, we use social media platforms for personal or business use. When you promote your pre-launch on social media, you will meet new people in your industry showing interest in your product or service.
To promote your product if you go on live on Facebook and Instagram. You are asking questions using a poll from your followers that will be useful for your launch. You could launch a giveaway contest to promote your product, and if the price is reasonable enough, people will come forward to sign up for the competition.
Social media is one of the low-cost methods of promoting your product launch, and they are the best platform to provide your audience with teasers after the launch.
Start a blog, write quality content, and share your content on social media and with key influencers in your industry. When you write your blog about a new launch, start with a story to get the viewers’ attention, it must be good quality, unique content to become curious.
Besides, create videos that explain how it can benefit the viewers and why it is better than the competitor. Similarly, generate infographic images, attractive visuals, and quizzes so that all these together will give them a better explanation. Also, promote special offers, discount codes, and contests on social media with custom graphics.
When using social media for your new product launch, start-asking questions from the audience. If not, continue posting information about your new product; the conversation seems one-sided. It is good to ask questions to interact with you by getting them to answer them.
If you set a date for your pre-launch, stick to it, do not miss that date for any reason.
Then consider feedback from your post-launch.
