Business advice & writing since 2015

Notes from thirty-five years
in business.

Short, honest essays on running a business, surviving early years, raising prices, hiring people, and protecting your peace of mind. Written by Vathani Ariyam, updated weekly.

Why I built SAT Business Academy — and what I want it to be.

The longer essay this month: my path from full-time accounting into teaching, the mistakes I made along the way, and what I'm trying to leave behind for the founders coming up after me.

Vathani Ariyam Founder · 35+ years

8 min read

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eBook store

eBook store · 13 Jun 2026

Power of Telepathy

“Power of Telepathy”, and I am thankful to you for choosing this eBook. Let me talk about the reason that I have written this eBook and also about…

Vathani Ariyam 4 min